Having an incentive is a key, but I think the article is incorrect a bit on what exactly needs to be incentivized. Users are supposed to get some value from the

Having an incentive is a key, but I think the article is incorrect a bit on what exactly needs to be incentivized. Users are supposed to get some value from the decentralized web, it they do - they will be happy to share the cost of the infrastructure. No need for special incentives there. The biggest problem, though, is having an incentive to promote the technology and push it to users. Both bittorrent and bitcoin have that incentive, that's why they are successful.