This is brilliant. (Mubi is apparently similar, which I hadn't yet seen.) From a user's perspective, this is ultimately the best case scenario for siloed conte

This is brilliant. (Mubi is apparently similar, which I hadn't yet seen.) From a user's perspective, this is ultimately the best case scenario for siloed content. The editorial perspective offered by the steaming service provides a value added that Netflix demographic research just cant -- it offers, to some extent, access to the canon. Also, this eliminates the awful feeling of browsing endlessly looking for something to find. From the companies' perspective, this allows them to pick and choose which films they acquire the steaming rights for, and to do it for only a limited time, similarly to how TCM and Criterion operate in today's market. They're at a HUGE financial advantage to Netflix. They aren't trying to cater to tons of demographics, they're offering a critical perspective. What would be truly interesting is if one of these smaller, more nimble streaming services started to get involved in the actual production of film (a la Netflix), rather than just film criticism. Netflix Originals are great, and they've done amazing work, but ultimately they suffer from the same fatal flaw as the film studios, the same failure to produce mythology. Films produced through demographic research and testing ultimately can never transcend commerce; they can only tell viewers things they want to know.