I would argue it's 3 large factors. 1. Scandal fatigue. People are tired of talking about Clinton's e-mails. Had this release been before the previous e-mail

I would argue it's 3 large factors. 1. Scandal fatigue. People are tired of talking about Clinton's e-mails. Had this release been before the previous e-mail controversy it would have been picked up far more. 2. Sex - Sex sells. Sex scandals always blow up more than non-sex scandals. If Hillary Clinton has e-mails about banging interns it would be all over the major newspapers. 3. Sound bityness - There is a video where Trump says "Grab them by the pussy". There's nothing like this in the Clinton e-mails. There's no big damning quote they can throw up on headlines and get a billion clicks.