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I can't help but feel that this is more for "column-inches" advertising than the direct "eyeballs-on-billboards" advertising. I've not played with drones for a
by kevinbowman 10y ago
I can't help but feel that this is more for "column-inches" advertising than the direct "eyeballs-on-billboards" advertising. I've not played with drones for a year or two, but consider that drones have a fairly short battery life, don't fly well in breezes, and need fairly close human attention, and this is a huge amount of effort to go to if it's not for the write-ups.
Of course, column-inches are still a good way to do advertising, and this is a clever way to get that.
- achamayou 10y agoUntil someone on a bike gets seriously hurt, at which point the content of the columns is going be quite awkward for Uber.
- rasz_pl 10y agoThis is exactly it. Judging by perfectly framed picture with nice bokeh/dof this whole thing was arranged for that one PR shot.
- reustle 10y agoI think this is less about being feasible and more about pulling a marketing stunt.