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My general point was that your sample size is too small to draw a meaningful conclusion. Unfortunately, this is the downside to advertising for low-volume B2B b
by shostack 10y ago
My general point was that your sample size is too small to draw a meaningful conclusion. Unfortunately, this is the downside to advertising for low-volume B2B businesses.
Your entire article focused on the click and engagement aspects, and I would encourage you to keep at it and optimizing things against conversion metrics.