How companies see themselves: Disruptive next-gen mobile VR social network startup powered by serverless machine learning and blockchains implemented by engine

How companies see themselves: Disruptive next-gen mobile VR social network startup powered by serverless machine learning and blockchains implemented by engineers/adept hikers fed exclusively with gluten free organic kale/tofu/quinoa salads and kombucha. What they really are: Death march ran by Steve Jobs' cultists/buzzword collectors solving problems that nobody has in a way they don't really understand implemented by overworked depressed people that drink themselves into oblivion to cope with technical debt.