I didn't put the entire picture in the post. In reply to your questions: We're an online sign-up primary channel (businesses start with us for $4/mo). Our visi

I didn't put the entire picture in the post. In reply to your questions: We're an online sign-up primary channel (businesses start with us for $4/mo). Our visitors sign up within 10 days of first visit in almost all cases. 30 day tracking is plenty long for us. We measure goals through to sale. The high level bucket of goals shown in the post contain all actions (ex. Clicking a contact us form but not completing it). This test was aborted because the traffic was so poor. At 2 seconds per $9.78 CPC I'll stay on Adwords where I know I get LTV positive campaigns. If you have an example of a successful B2B SaaS LinkedIn campaign I'd love to see a blog post on it.