If you are selling to a semi-technical audience, it will just turn them off. "Intelligent" people are horribly afraid of falling for a scam, because not only do

If you are selling to a semi-technical audience, it will just turn them off. "Intelligent" people are horribly afraid of falling for a scam, because not only does it mean they get ripped off, but it attacks their self-image directly. So if you look like a scam, they're going to assume you are.