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Here's what I recommend my clients do before spending a dime on sales and marketing: make a Facebook profile of your ideal client. Fill in everything: age, loca
by hotmind 16y ago
Here's what I recommend my clients do before spending a dime on sales and marketing: make a Facebook profile of your ideal client. Fill in everything: age, location, education, favorite movies, interests, etc. Find pictures of this ideal client.
Once you have this profile completely filled out, lock your crosshairs on this fictional person. Your marketing needs to be a rifle shot, not a shotgun blast.
Your marketing spend will be less and yield more ROI if you do this.
- hotmind 16y agoYour website analytics should be giving you some insights as well. Look at your referral traffic, geographical information and esp. the search terms used to find you, as that will give you insight into their intent. Maybe this is old news to you. I'm not sure. Just trying to help :)