We've looked at this exact issue from a PR perspective as well. In the media generally, there are some outlets that are blatantly one sided one way or another o

We've looked at this exact issue from a PR perspective as well. In the media generally, there are some outlets that are blatantly one sided one way or another on certain issues, essentially just covert mouthpieces for certain organizations. What we've found is that it's not worth the effort to actually respond to hit pieces from those outlets, because they are only picked up on social media in circles of people that only talk to each other and are already incredibly biased against us. By even responding to the article in any way, we are just extending the shelf life of the piece within those circles. So there are now entire outlets we completely ignore from a PR perspective because it is simply a waste of our time and entirely counter-productive to respond to. We only respond to legitimate articles that are actually picked up by social media circles that we care about, which we have essentially mapped out.