Maybe we can see the process as: - Ambitious Startup tries something - Some fail, but not completely. A clear demand for a certain service is created, but it

Maybe we can see the process as: - Ambitious Startup tries something - Some fail, but not completely. A clear demand for a certain service is created, but it does not contain a business model that can sustain the size or investor expectations of the startup. - New leaner startups pick up the pieces, providing the service in a now known domain with low costs. The new startup might be able to provide the service even with the lower returns.