For me it's convenience. I drink Coffiest a few days per week, especially if I wake up hungry or if I want to save time on breakfast that day. Another aspect

For me it's convenience. I drink Coffiest a few days per week, especially if I wake up hungry or if I want to save time on breakfast that day. Another aspect is that the nutritional content is better than me making a Pop-Tart or microwave breakfast sandwich. Ease of use is one more. Literally just take it out of the fridge. I'm equally guilty of being a foodie more often than not especially when traveling, but sometimes a simple routine optimization is just nice to have.