Regarding the original piece, I felt it's a mistake for the writer to go, 'well I used the timeline years ago and the timeline looks the same in 2016.' They bui

Regarding the original piece, I felt it's a mistake for the writer to go, 'well I used the timeline years ago and the timeline looks the same in 2016.' They built out a major advertising and metrics system in the meantime that's keeping them afloat with billions of dollars. That said, their product execution has definitely been lacking to say the least. There seems to be some sort of mis-management that is aborting a lot of products and work they're doing internally. For example, the new 'user curated Moments' thing is a good step but they had exactly that feature, called something like custom timelines or collections, many years ago but let it languish. The new algorithmic timeline is exactly similar in some respects to their Discover tab from many years ago. It seems like the product ideas and engineering talent is there, but something's slowing them down... I would say maybe it's 'too many execs' but then without those execs building relationships maybe we wouldn't see so many Tweets on TV and have governments all over the world using Twitter. It's all very complicated, but yes the gist does seem to be "there are more people at the company than needed."