I enjoyed the slide about interactivity (online) vs. emotion (tv) because Steve is really in a position to KNOW what he's talking about here: Apple spends hund

I enjoyed the slide about interactivity (online) vs. emotion (tv) because Steve is really in a position to KNOW what he's talking about here: Apple spends hundreds of millions on TV and I can't think of a more effective emotional TV campaign than the "there's an app for that" of late for iPhone. This is another visionary product, IMO, and demands a singular platform - that's been one of the ongoing problems for CPM online is the breadth of formats - aggregators have done a good job standardizing some of the formats but nothing like this.