5 ms·

IAd not iPad is the future

19 points by aresant 17y ago

catch23 17y ago
Well since iAds can be made with html5, I'm pretty sure we'll soon see cookie-cutter templates that will make generic ads a breeze.
diziet 17y ago
What they should do is actually get rid of the ad after you "explore it", so it does not take up vital screen space.
- stcredzero 17y ago
  Perhaps collapse it down to a thin bar? I think you'd want to leave the option of reopening it.
aresant 17y ago
I enjoyed the slide about interactivity (online) vs. emotion (tv) because Steve is really in a position to KNOW what he's talking about here: Apple spends hundreds of millions on TV and I can't think of a more effective emotional TV campaign than the "there's an app for that" of late for iPhone. This is another visionary product, IMO, and demands a singular platform - that's been one of the ongoing problems for CPM online is the breadth of formats - aggregators have done a good job standardizing some of the formats but nothing like this.
jsz0 17y ago
I would expect Apple to adopt the same business model they use elsewhere. Lower volume, higher price. I doubt they want to compete head-to-head with AdMob selling low value ads to diet pill web sites and punch the monkey scams. More likely they'll have a short list of exclusive deals for mobile advertising mostly with Fortune 500 companies. Apple could have had AdMob if they wanted them. I get the feeling they were never fully committed to the idea of becoming a dumb ad aggregator and that's ultimately why they passed on AdMob. If we want to get really cynical maybe Apple never had any interest in AdMob. They simply wanted to provoke Google into making what looks like an anti-competitive acquisition. They know Google, like Microsoft, has the war chest to buy first and think later. Did Google really need AdMob? It seems to me Google could have murdered AdMob in-house with the leverage they already have with AdSense/AdWords. Maybe Apple's plan from the start was to go the premium route and just wanted to distract Google with what appeared to be a more direct threat.
- mattparcher 17y ago
  I'm not so sure that Apple was baiting Google into legal trouble. Google CEO Eric Schmidt even said that iAd would help push the AdMob deal through, being "evidence of a highly competitive market." http://www.reuters.com/article/idUSTRE63B0F820100412 http://www.reuters.com/article/idUSTRE63B0F820100412 My impression was that Apple simply wanted to keep AdMob's mountain of analytics data away from Google, given AdMob's majority share of the in-app iPhone ad market. I doubt even Apple has as much usage statistics as AdMob. This idea would appear to be borne out by recent changes to Apple's iPhone developer terms of service agreement, which seem to limit or even outright ban the sharing of usage data by developers to third parties: http://news.ycombinator.com/item?id=1253810 http://news.ycombinator.com/item?id=1253810 Of course, Apple did end up buying one of AdMob's lowlier competitors, Quattro. It seems they gave up on keeping user data out of Google's hands, and are now working to raise the standard of advertising on the iPhone while being able to collect a bit of that data themselves.
philwelch 17y ago
I actually don't like the "emotion" aspect iAds are supposed to have. Web ads, even when I see them, are easy to ignore because they have no emotional impact. They're just like white noise cognitively speaking. "Emotional" advertising seems so much more disruptive. I guess I just don't want my emotions fucked with for stupid commercial purposes like selling me a new shoe.
- mattparcher 17y ago
  "Emotional" advertising seems so much more disruptive Exactly. It will be harder to ignore them, and that's how Apple can sell the ad inventory at a premium price :)
- derefr 17y ago
  It looks like the "emotion" component was only part of the "pop-up", not so much the banner itself. It's only as disruptive if you activate it.
stcredzero 17y ago
I hope these ads can be made votable, like reddit ads. I'd very much like the ability to vote down obnoxious ads and banners. The voting information itself could be sold. This would help maintain the quality of the ads. Apple should also provide a way to email links to ads to friends.

19 points by aresant 17y ago

Well since iAds can be made with html5, I'm pretty sure we'll soon see cookie-cutter templates that will make generic ads a breeze.

diziet 17y ago

What they should do is actually get rid of the ad after you "explore it", so it does not take up vital screen space.

stcredzero 17y ago
Perhaps collapse it down to a thin bar? I think you'd want to leave the option of reopening it.

aresant 17y ago

I enjoyed the slide about interactivity (online) vs. emotion (tv) because Steve is really in a position to KNOW what he's talking about here: Apple spends hundreds of millions on TV and I can't think of a more effective emotional TV campaign than the "there's an app for that" of late for iPhone. This is another visionary product, IMO, and demands a singular platform - that's been one of the ongoing problems for CPM online is the breadth of formats - aggregators have done a good job standardizing some of the formats but nothing like this.

jsz0 17y ago

I would expect Apple to adopt the same business model they use elsewhere. Lower volume, higher price. I doubt they want to compete head-to-head with AdMob selling low value ads to diet pill web sites and punch the monkey scams. More likely they'll have a short list of exclusive deals for mobile advertising mostly with Fortune 500 companies. Apple could have had AdMob if they wanted them. I get the feeling they were never fully committed to the idea of becoming a dumb ad aggregator and that's ultimately why they passed on AdMob. If we want to get really cynical maybe Apple never had any interest in AdMob. They simply wanted to provoke Google into making what looks like an anti-competitive acquisition. They know Google, like Microsoft, has the war chest to buy first and think later. Did Google really need AdMob? It seems to me Google could have murdered AdMob in-house with the leverage they already have with AdSense/AdWords. Maybe Apple's plan from the start was to go the premium route and just wanted to distract Google with what appeared to be a more direct threat.

mattparcher 17y ago
I'm not so sure that Apple was baiting Google into legal trouble. Google CEO Eric Schmidt even said that iAd would help push the AdMob deal through, being "evidence of a highly competitive market." http://www.reuters.com/article/idUSTRE63B0F820100412 http://www.reuters.com/article/idUSTRE63B0F820100412 My impression was that Apple simply wanted to keep AdMob's mountain of analytics data away from Google, given AdMob's majority share of the in-app iPhone ad market. I doubt even Apple has as much usage statistics as AdMob. This idea would appear to be borne out by recent changes to Apple's iPhone developer terms of service agreement, which seem to limit or even outright ban the sharing of usage data by developers to third parties: http://news.ycombinator.com/item?id=1253810 http://news.ycombinator.com/item?id=1253810 Of course, Apple did end up buying one of AdMob's lowlier competitors, Quattro. It seems they gave up on keeping user data out of Google's hands, and are now working to raise the standard of advertising on the iPhone while being able to collect a bit of that data themselves.

philwelch 17y ago

I actually don't like the "emotion" aspect iAds are supposed to have. Web ads, even when I see them, are easy to ignore because they have no emotional impact. They're just like white noise cognitively speaking. "Emotional" advertising seems so much more disruptive. I guess I just don't want my emotions fucked with for stupid commercial purposes like selling me a new shoe.

mattparcher 17y ago
"Emotional" advertising seems so much more disruptive Exactly. It will be harder to ignore them, and that's how Apple can sell the ad inventory at a premium price :)
derefr 17y ago
It looks like the "emotion" component was only part of the "pop-up", not so much the banner itself. It's only as disruptive if you activate it.

stcredzero 17y ago

I hope these ads can be made votable, like reddit ads. I'd very much like the ability to vote down obnoxious ads and banners. The voting information itself could be sold. This would help maintain the quality of the ads. Apple should also provide a way to email links to ads to friends.