Another point is that it's good to encourage viewers to watch popular shows, so that caching at the edge works better. Having a rotating, small number of AAA mo

Another point is that it's good to encourage viewers to watch popular shows, so that caching at the edge works better. Having a rotating, small number of AAA movies at a time encourages this. Multiple browse categories based on current popularity encourage this. While Netflix offers tons of choices, the network is most efficient if everyone is watching the same thing, and and it's not at all surprising if Netflix guides people toward that behavior.