It's definitely more in the first category, and the psychology behind watching shows vs movies: 1) We live in a multitasking world where people are half watchi

It's definitely more in the first category, and the psychology behind watching shows vs movies: 1) We live in a multitasking world where people are half watching netflix and half on their phone. TV plots typically develop in smaller chunks, requiring less attention. 2) Most people do not set out to binge watch multiple hours of netflix, but instead get caught up in the shows. Movies feel like a larger commitment, even though many times people watch for the same total length of time. 3) Binge watching often happens because the TV show model is to often end on a cliff hanger.