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Maybe it falls into the same category as the video game industry to you, but it doesn't sound like you're aware of Twitters recent monetization strategy: http:/
by tcdent 17y ago
Maybe it falls into the same category as the video game industry to you, but it doesn't sound like you're aware of Twitters recent monetization strategy: http://blog.twitter.com/2010/04/hello-world.html http://blog.twitter.com/2010/04/hello-world.html
- Gormo 17y agoI'm aware that they're trying to monetize with ads. Everyone is trying to monetize their social media service with ads. The problem with that approach is that social media is not really a value-added product in its own right - it may facilitate conversation between participants, but it's the conversation, not the platform, that users derive value from. The question that commercial social media faces is how to monetize emergent conversations between third parties. The typical answers are either pay-for-play or third-party ads. The former drives users away; the latter interrupts their conversations, also driving users away. Really only Google has succeeded at an ad-based model, and they've done it not by attempting to develop their own walled-garden social media platform, but by recognizing that the platform is the internet itself, and developing their services as a layer that augments the entire network, regardless of what users are specifically looking for. I don't think Twitter is comparable - it may plausibly be a fad, but the internet itself certainly isn't.