I think your point is the most widely used justification for GOING BIG. But even big companies need sustainability. Clearly 37signals has their own unique messa

I think your point is the most widely used justification for GOING BIG. But even big companies need sustainability. Clearly 37signals has their own unique message but if there's one thing I get from it, it's that businesses should be built to last. Whether you are trying to make space-travel affordable or running your own Italian restaurant, your venture needs to last. So the question is not necessarily one of magnitude, it's that internet companies looking for eyeballs tend to be running on faulty logic counter-intuitive to lasting - forget about making money, or changing the world ; you can't do that if you aren't here tomorrow.