3 ms·
Because they must not allow publishers to try guessing which methods might be able to escape the scrunity of G. If they can recognize 99.997% of fraudulent clic
by annnnd 10y ago
Because they must not allow publishers to try guessing which methods might be able to escape the scrunity of G. If they can recognize 99.997% of fraudulent clicks and fail at 0.003%, you can be sure that those 0.003 will soon balloon to 10% if publishers are allowed to experiment unchecked.
But yes, it is a powerplay. They can afford this, so they do.
- tluyben2 10y agoBut it might not be the publishers: it can and often are competitors. It is quite normal that people, from all walks of life, ask me if I search for their company in Google, to click on competitors' adwords. If the small entrepreneur thinks like that then it is not a stretch (and I know companies who did just that) to think many are actually hiring people and bots to click on adwords and adsense of competitors.