"Branding is important" In other words... You're trying to get people that already eat meat to eat fake meat instead of people that already eat fake meat? I don

"Branding is important" In other words... You're trying to get people that already eat meat to eat fake meat instead of people that already eat fake meat? I don't see why you would target a different audience. There are some benefits to meat that will take a little more work to replicate in a lab concoction. I, personally, would prefer eating something that once lived than eating lab made imitation... I also don't like when something says it's fruit but it's really somehing fake or foods that are mislabeled.