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Pretty sure that's CTR. It's really not that hight considering we're talking about a mobile app. People tend to tap at ads when they're trying to do something e
by afghanPower 10y ago
Pretty sure that's CTR. It's really not that hight considering we're talking about a mobile app. People tend to tap at ads when they're trying to do something else, and that often leads to insanely high CTRs.
Pretty sure this dude is paying someone to click on his ads and generate impressions so that the CTR is average.
- mpeg 10y ago80% CTR would be stupidly high, mobile app or not, anything over 5% would already be incredibly good. The 80% figure is fill rate (AKA the percentage of impressions to requested placements), the 1.80-2.00% figure is the CTR, which matches the third column being impressions and fourth clicks.