Most people don't value their time that highly. Most middle class Americans for example would rather waste the half hour rather than spend $40 or whatever to ta

Most people don't value their time that highly. Most middle class Americans for example would rather waste the half hour rather than spend $40 or whatever to take a cab from the suburb into the city. This disconnect is the reason a lot of silicon valley startups flounder outside of silicon valley. Most of the US population can't afford to throw away $10 to save 20 mins.