No, no he doesn't. Ars gets paid when you load ads alongside a page. There's no metric that says "a person must notice and/or care about the ad for it to coun

No, no he doesn't. Ars gets paid when you load ads alongside a page. There's no metric that says "a person must notice and/or care about the ad for it to count". You're more than welcome to email me if you want to talk more about it: kurt@arstechnica.com