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A significant amount of revenue is being made through YouTube as a platform in a grey area that Google doesn't really currently touch (integrated content throug
by goeric 10y ago
A significant amount of revenue is being made through YouTube as a platform in a grey area that Google doesn't really currently touch (integrated content through creators).
Creators and MCN's benefit the most from this. By starting to control the medium brands and creators connect with, they at least get a piece of the action.
- brazzledazzle 10y agoSerious question: when you say integrated content it has the same meaning as product placement right?
- wastedhours 10y agoI would guess partly - product placement is a type of integrated content, whereas the broader spectrum can cover those passive placements, more traditional ad slots, sponsored event coverage etc...