Looks like you made your CV your cover letter and your LinkedIn your CV. The effect is that you used the mindspace otherwise occupied by the CV to tell your st

Looks like you made your CV your cover letter and your LinkedIn your CV. The effect is that you used the mindspace otherwise occupied by the CV to tell your story - to brand yourself. There's only one you, but there's thousands of CVs indistinguishable from yours (and mine), so it makes sense that this worked better.