I remember taking the test in high school and just feeling the bias creep into my answers. Like, I would answer in ways I wanted to be viewed, not how I actuall

I remember taking the test in high school and just feeling the bias creep into my answers. Like, I would answer in ways I wanted to be viewed, not how I actually act. Apart from that, I don't think there are necessarily problems in treating it as a fun personality test, like "astrology or tarot cards" as others have said. But in the digital marketing space, Buyer Modalities is a popular model used to segment site visitors. It's based on the Myers-Briggs so it's inherently useless, but makes you feel like you're doing rigorous work.