> Why should they care about it as a platform if its impact is negligible. Wouldn't one prefer to focus on the next non-negligible thing? Apple should care for

> Why should they care about it as a platform if its impact is negligible. Wouldn't one prefer to focus on the next non-negligible thing? Apple should care for multiple reasons: - reputation matters - not acting like it's abandoned its roots is a positive in image building - not being shamed repeatedly, with good reason, about its attitude as well as seeming ineptitude - recruiting talent becomes easier since it's likely more people may see Apple as a decent place to work at (considering this alone in this context, for the sake of simplicity) - making the platform used to build apps for its best selling platform a lot better ought to be a no-brainer - …and many more that don't occur to me right now As I said, I don't think Apple would have to blow a significant amount of money with its finances and budgets to make this better. In my view, with the reasons stated above, Apple has more to lose with this lackadaisical attitude toward macOS/OS X and the Mac platform than just saving some money because the revenue potential is lower. I can't imagine how it'd be to be in a company that gets shamed so much and doesn't seem to want to respond or do much to alleviate matters. On a related note, Xcode also gets a lot of flak, despite the fact that it's what helps Apple make money from apps. I repeat, something seems seriously missing.