I agree and believe that your skepticism is definitely warranted. IMO, that's exactly why we need to encourage more social enterprise and an environment wherein

I agree and believe that your skepticism is definitely warranted. IMO, that's exactly why we need to encourage more social enterprise and an environment wherein having a mission is a good thing. We just need to do a better job of holding companies to account. So, it's the blanket condemnation that's the problem. If every CEO who claims to have a vision for something "good" is immediately met with skepticism, allegations, and outright anger, I don't think it takes us to a good place. I confess to taking this a little personally. My business is concerned with social good and we get a good bit of this. Meanwhile, businesses that run rampantly over their customers and everyone else in pursuit of profit get less scrutiny, as it's expected behavior. It's a perversion of incentives and a self-fulfilling prophecy. In my view, skepticism is healthy, but irredeemable cynicism is hopeless.