There are a few, notable high profile product fails in recent years: - Galaxy 7 - Takata Air Bags - VW Emissions software - GM ignition switches - Theranos

There are a few, notable high profile product fails in recent years: - Galaxy 7 - Takata Air Bags - VW Emissions software - GM ignition switches - Theranos ineffective testing These are a diverse set of fails, and only a limited set based on what I can recall at the moment. But I see them falling into two categories: Intentional and unintentional. Basically, if the company knew there was something wrong before the public suffered and they attempted to cover it up, it was an intentional fail. If the fail was not discovered until the product was shipped in volume, I'd call that unintentional. Intentional fails are a matter of ethics. Unintentional fails are a matter of process. How do startup founders build company cultures that avoid both classes of fail?