4 ms·
The last episode of The Talk Show[1] spent a while discussing just this point, that it was a mistake for Twitter to accept MAU as a benchmark of their success e
by twoodfin 10y ago
The last episode of The Talk Show[1] spent a while discussing just this point, that it was a mistake for Twitter to accept MAU as a benchmark of their success early on, since it didn't capture the value of the specific users they were attracting.
Guest Matthew Panzarino also made the observation that Twitter's audience goes beyond active users: Millions of people who will never use Twitter will still see tweets every morning on SportsCenter. How to use that reach across media to make money is, of course, an open question for Twitter or a potential buyer.
[1] https://daringfireball.net/thetalkshow/2016/10/06/ep-169 https://daringfireball.net/thetalkshow/2016/10/06/ep-169
- intoverflow2 10y ago> since it didn't capture the value of the specific users they were attracting Can't take feedback like this seriously coming from someone like Gruber with a disproportionately high follower count from being an early adopter. Only people Twitter as a company and Twitter the service/apps/concept seems to actually benefit are these early adopters and journalists. Average person has a completely different experience with the service than these people.
- perseusprime11 10y agoTreat tweets like display ads and charge them based on tweet impressions and clicks.