5 ms·
In the UK about ten years ago Coke launched Dasani Water only to have a complete PR disaster when two things happened 1. The UK isn't used to the idea of bottl
by objclxt 10y ago
In the UK about ten years ago Coke launched Dasani Water only to have a complete PR disaster when two things happened
1. The UK isn't used to the idea of bottled water from the tap, versus a spring, which caused some mockery which may have been survivable except...
2. After testing by food standards agencies the water was found to have elevated levels of bromate causing all stock to be recalled.
The upshot was the brand was completely tainted in the UK and was never relaunched by Coke there.
- chipperyman573 10y agoDoes coke have any watered bottle brands in the UK, just not labeled as Dasani?
- hrrsn 10y agoLooks like they sell Schweppes water in the UK. http://www.coca-cola.co.uk/drinks/schweppes-water/schweppes-abbey-well-british-spring-water-still http://www.coca-cola.co.uk/drinks/schweppes-water/schweppes-...
- hayksaakian 10y agoGlaceu
- anexprogrammer 10y agoSmartwater - "inspired by rain" or something like that. It is hilarious and offensive in equal measure. They take Lake District spring water, distil it (removing any point of using spring water, and using a ton of pointless extra energy), then inject some snake oil, sorry electrolytes.
- dingaling 10y agoCoca-Cola sell River Rock bottled water in NI and Ireland but I don't think that they 'export' it to the big island