Because he skipped the lesson about Apple having automated systems to catch review manipulators. So this newbie developer had some marketer friend whisper in he

Because he skipped the lesson about Apple having automated systems to catch review manipulators. So this newbie developer had some marketer friend whisper in her ear, "hey you can hire these guys to promote your shitty little food app, it's like $200 and I know someone who did it and made a billion dollars"