Depends what part of the market you want to target, but if you don't have strong web development skills... i might suggest the lower end. Honestly, even turnin

Depends what part of the market you want to target, but if you don't have strong web development skills... i might suggest the lower end. Honestly, even turning around simplistic wordpress sites... without any js/css work, you should be able to bring in >$20K USD (assume you are talking in USD).. If you really go after the lower end for worst case (but most of these you should at least double). - 1 site per week for $500, based on 48 weeks per year $24,000 (might be a lofty goal). - Add in hosting / support.. $100 USD per month (exponential growth as you add more clients) - minimum $50 charge to make changes outside of basic support. This largely depends on your networking skills and contracts... but it is doable. The money in this sector of the market isn't about technical competence, but sales skills. Be careful over-committing, and be firm with the requirements to stop it ballooning.. and be ready to add the charge as needed.