3 ms·
Why can yours be cheaper than the others? In a mature market with several competitors, usually there's a reason for high prices. If you add up your BOM and tri
by tlb 10y ago
Why can yours be cheaper than the others?
In a mature market with several competitors, usually there's a reason for high prices. If you add up your BOM and triple it and it gives a much lower number than the competitors, it could be there's a cost you're not considering. For instance, in the industrial robotics market, field support may cost more than the BOM. Also, most users will pay a premium for reliability if a failure takes their whole line down. It's very, very hard to compete on reliability with mature products.
- BigSolve 10y agoThanks for your comment. We are going for a relatively simple build and sacrificing a fair bit of precision. While we are sub-mm in this regard, a lot of industrial bots are getting 0.05mm and better. This doesn't matter for us so we figured what the hell. Also, we calculated BOM and assembly labor costs and decided we would take a relatively small margin on this design, hence the price point. Reliability? Yeah, not as good, but we'll refund major failures for the first year since we have decent confidence in being able to put together this simple system. Plus we figure that like us there's a whole lot of people who would be interested in making this "sacrifice", or risk-reward calculation.
- nostrademons 10y agoDon't forget sales/customer-acquisition costs! Oftentimes, things that cost >$1000 are expensive because you need to pay an expensive salesperson to convince the customer that they should part with thousands of dollars.