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>I have never really seen the numbers that show it might be be better value. I think people misunderstand the function of PR vs. Advertising. PR is a way to b
by davemel37 10y ago
>I have never really seen the numbers that show it might be be better value.
I think people misunderstand the function of PR vs. Advertising.
PR is a way to build credibility through third party validation.
Advertising is how you convert that credibility into sales.
They both have their time and place and you really need both to build a big brand.
If you run PR as your only marketing, you will be disappointed by the lack of direct sales and quantifiable ROI it drives.
If you run advertising without PR (or other third party validation) you will get frustrated with how expensive your cost per acquisition is from advertising.