I've always felt that a factor holding back more widespread adoption of Ogg Theora (or Vorbis for that matter) were the product names. I'm very glad that someon

I've always felt that a factor holding back more widespread adoption of Ogg Theora (or Vorbis for that matter) were the product names. I'm very glad that someone out there was providing a royalty-free codec, but it's frustrating to see them get held back by a decision that made their battle harder than it needed to be. To some extent - especially in the last decade - a codec is/was a consumer-facing technology, and I feel short, simple names like "FLAC", "MPEG", "VP8", etc make it easier to brand things than a long foreign names that leave most users puzzled.