It makes sense for some things, when measuring it would be more trouble than it's worth. The first website I ever made was hosted by a two man garage company th

It makes sense for some things, when measuring it would be more trouble than it's worth. The first website I ever made was hosted by a two man garage company that offered unlimited* bandwidth. Even if you've got a measuring system in place, it helps figure out what would be a reasonable limit that works for 99% of your users. *as long as you don't negatively affect other users.