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I agree that they should cut costs, but I don't agree with your thoughts of how they do so. One of the notable things about Twitter is that they're a huge mark
by EnderMB 10y ago
I agree that they should cut costs, but I don't agree with your thoughts of how they do so.
One of the notable things about Twitter is that they're a huge marketing machine. They have hundreds of employees that handle sales, marketing, advertising. Hell, they've acquired startups that handle advertising analytics, and have brought them in-house to build their own platform. They now directly sell contracts to TV channels and businesses that allow them to view how their brands interact on Twitter.
I'd argue that this has helped to create bloat. Anyone that has had to use Twitter's API over the years can see that they've gone from being an incredibly open company to building up a walled garden to protect their brand, in a similar way to how Facebook scaled back their efforts to be an application/gaming platform.
If I were Twitter, I'd give teams the opportunity to split from the company, but to continue to use their platform. If they believe in the product they've built within Twitter, they can be happy to compete against the open market. It allows them to drastically cut their workforce in key areas, while re-opening their product to the world. They can continue to be a sales company, but can fully allow others to continue to build great things on their platform, or to help shape how it works in the next decade.