No. Twitter would be better off using machine learning to segment their users (the way Hello is trying to do manually). For example they should know I love Nik

No. Twitter would be better off using machine learning to segment their users (the way Hello is trying to do manually). For example they should know I love Nike trainers, Arsenal football club, I'm a developer, I'm thinking about buying a house etc. and surface this information when I'm writing a tweet such that it knows if I'm talking about Arsenal or my trip around Japan and gives a richer UI based on this. Making my stream more interesting i.e. when a game is on and I'm writing about it there should be way to message only Arsenal people... All of this should be automatically added/tagged up and while you can remove the metadata it'll be right most of the time. The advertising potential is incredible.