I'm not that familiar with trending hashtags on Twitter. It says the first hashtag was 6am Eastern Time. That's mid-day in Europe. I'd suggest this is planned.

I'm not that familiar with trending hashtags on Twitter. It says the first hashtag was 6am Eastern Time. That's mid-day in Europe. I'd suggest this is planned. It was picked up by a few American cities (NY, Philly, DC) before it hit big in the UK. It was almost an hour later that it started picking up in other American cities around 7am for Boston, Charlotte, Chicago and Cleveland.