Ease to build is important. Linkedin founder once said: software startup is about building the simplest thing which has a market. The power of organic ideas is

Ease to build is important. Linkedin founder once said: software startup is about building the simplest thing which has a market. The power of organic ideas is that it is just less mental energy to start building it and ship it! Simplicity is beautiful and realistic. It takes several years to grow an idea to a real success. So the idea has to be simple, interesting and beautiful.