It's a shame that, instead of seeing themselves as a protocol, twitter decided they were another "P" word: platform. I think Twitter could have become ubiquito

It's a shame that, instead of seeing themselves as a protocol, twitter decided they were another "P" word: platform. I think Twitter could have become ubiquitous, like Facebook or email, had it not gone the platform route and started to shut down third party apps. But then, how do you make money as a protocol?