> twitter simply cannot reach people who don't go looking for it I'm not so sure. Hashtags are everwhere both physical and digital, companies want to to start

> twitter simply cannot reach people who don't go looking for it I'm not so sure. Hashtags are everwhere both physical and digital, companies want to to start tweeting about their event/product/etc. As for a direct connection, how often have you see a tweet embedded in a news article, or displayed on live TV?