Right. Probably the only way newer generations who've grown up in this context will come to embrace an alternative is if it at least looks like the centralized

Right. Probably the only way newer generations who've grown up in this context will come to embrace an alternative is if it at least looks like the centralized apps (on the centralized platforms) they're used to. So you have to create a system that's decentralized and yet has the interface of a centralized application and which is distributed on centralized, mostly monopolized platforms. So that's certainly an undertaking... but not necessarily impossible.