3 ms·
Very cool. Just curious, what was your marketing plan? How much time did you spend on marketing?
by et1337 10y ago
Very cool. Just curious, what was your marketing plan? How much time did you spend on marketing?
- danschuller 10y agoI didn't have a detailed marketing plan. An early channel was this article I wrote for tutplus: http://gamedevelopment.tutsplus.com/articles/how-to-build-a-jrpg-a-primer-for-game-developers--gamedev-6676 http://gamedevelopment.tutsplus.com/articles/how-to-build-a-... I wrote it before starting the book (to test the waters) and had a link to sign-up to the mailing list. I used mailchimp for email collection. I have ~50 articles related to gamedev on the same domain, so these get organic SEO and backlinks: http://howtomakeanrpg.com/a/ http://howtomakeanrpg.com/a/ I quite enjoy writing them. The ones with a more technical bent get a lot more traffic than the others. 50% of my traffic is organic SEO. I haven't tried ads yet, but it's on my list. More recently I commissioned some new art that I give away as a mailing list sign-up incentive. This hasn't worked very well so far :) I have to work on the messaging. Tracking time spent is something I want to do but don't - each article at the very least takes a couple of hours. So there's 100+ hours, done in a very incremental way.