I lived in one totalitarian society, in Eastern Europe, which started on a good principles of general equality, but with caveat that people aren't really ready

I lived in one totalitarian society, in Eastern Europe, which started on a good principles of general equality, but with caveat that people aren't really ready for the bright future, so we should train them to do the right thing, and make illegal to do things that leaders don't like. Why we don't, instead, make that free, decentralized Web 3.0 better than the current one, so the people will willingly use it? To borrow the example from the article, people are using git over subversion not because it's more ethical, but because it's more convenient. It's easy sitting on a high horse and preaching about freedom and liberty. Making something that ordinary people, who don't give a flying fuck about ethical implication of software use but just want to see the picture of the grandchild or want to share the pie recipe on the internet would want to use without being "trained" or marked as "illegal" - well, that's the hard part.