>This is the Instacart strategy. It's very interesting. A lot of the unit economics problems of these businesses go away if you just...make things expensive. Y

>This is the Instacart strategy. It's very interesting. A lot of the unit economics problems of these businesses go away if you just...make things expensive. Yes this is true, but any market that can support this sort of markup is going to attract a lot of competition. There are very few ways of keeping out competition in these markets.