I think a fundamental way to think about on demand is that the worker/service provider/driver is the real customer not the end user. So, if you are uber and th

I think a fundamental way to think about on demand is that the worker/service provider/driver is the real customer not the end user. So, if you are uber and the only trust factors are solved by technology (i.e. where the driver is and how soon theyll get to you) it can create a new class of workers. if you are in skilled home services, trust is built by the provider not the platform, so the only current value is lead generation for the worker...which doesnt require a platform. The argument of this post is that there is an opportunity in home services for a platform to really cater to the service providers in a way that they always want to transact on the platform and thay they can use to manage and grow their steady customers...with on demand being the leadgen side of the platform.