Service levels are pretty closely tied to customer acquisition cost. It turns out that people just didn't want to pay the amount it costs to get a really good s

Service levels are pretty closely tied to customer acquisition cost. It turns out that people just didn't want to pay the amount it costs to get a really good self-motivated cleaner with great people skills to turn up and do a great job on a completely unfamiliar house. So they got inexperienced cleaners who didn't do a great job, and didn't like it.